Client: Nidus, The Design Shop at NID Ahmedabad

Inaugurated on January 26, 2005, this retail outlet named “Nidus” is a celebration of good design on the one hand and an attempt to make well designed products available to people on the other.

The collection of products on sale at Nidus includes ceramics, jewelry, leather accessories, hand bags made of natural fibers, textile and apparel (including stoles, T-shirts, home furnishing etc.), products made of stainless steel, design publications etc. All products showcased and retailed at Nidus are designed by NID alumni, students and faculty members.

The objectives of the Nidus include:

• Connecting NID's good designs to the outside world thereby establishing a direct interface with the people.

• Providing a testing ground for validating the design ideas developed by NID students/faculty/technical staff through direct consumer feedback.

• Encouraging more people to visit the Institute's public interface areas like Design Gallery, Panorama, etc., thereby getting directly or indirectly exposed to Design.

• Further promoting the “NID Brand”,  as well as the work of students, faculty and alumni.


Nidus was set up by Shimul Mehta Vyas (Project Head) and her faculty colleagues, Jitendra Arora, Nilima Hasija and Rupesh Vyas. It is now run by NID Employees Credit and Consumer Co-operative Society.